Clik here to view.
THE RADIO RANCH RANT: Stop Writing Bad Radio Commercials!!
Blog RANT on Radio Creativity ADVERTISING by Dick Orkin, Radio-Ranch Creative Why are so many Radio Spots so Dull? One reason is they have become a message dump. Are you looking at a script? Or...
View ArticleClik here to view.
Whatever Happened to the DWE Workshop?
Dialogue with Experience: Where is it now? During the past few years, I have spent less and less time travelling here and abroad doing creative writing workshops. There are likely several reasons for...
View ArticleALS Ice Bucket Challenge Accepted!
Ice Bucket Challenge accepted, Try J Advertising! We challenge Double RR Studios & Production, Seth Godin, and Marie Forleo. You have 24 hours to accept or run scared! But regardless, don’t forget...
View ArticleClik here to view.
Save the Repetition for the Poetry, St. Valentine
“Repetition builds rhythm while reinforcing the theme.” Cummingsstudyguides.net Or it takes up valuable air time in which you can otherwise depict imagery of your product in satisfied hands. WITH...
View ArticleWhy Advertising to the Heart is a Must
When advertising to the heart, you are reaching that place that is most compelling, not just surface “wants”. By Radio Ranch Hand I remember the first car I ever wanted. I mean really, really wanted....
View ArticleClik here to view.
243 Million People Still Listen to the Radio
RADIO, YOURE ONE IN 243 MILLION Watching the news recently with my husband, one of the stories was about a venerable American institution — Radio Shack — declaring bankruptcy.It would be hard to find...
View ArticleClik here to view.
Why Every Client Wants a Jingle Radio Ad
It’s the radio writer/producer’s nightmare. You’re just finishing up a pretty darn successful meeting with a new client. A small retailer – but you have big plans. You’ve laid out your strategy for the...
View ArticleClik here to view.
Stan Freberg: Breaking Rules in Advertising
I consider myself very lucky. For a lot of reasons, actually, but not the least of which is I came to comedy, and to advertising, at a time when the only rule seemed to be that there weren’t any...
View ArticleLeave the Advertising to the Pros
The conversation goes something like this: Your client: “Oh, I’m always in my own commercials.” You: “Uh, no.” As radio writers/producers, we must disavow our clients – particularly the small, retail...
View ArticleDirecting Radio Spots: Always Find the Playables
Congrats. You are all set to take your spot into the studio. Your script is a fine-tuned to a tee; everyone from creative to account execs to client is totally on board; you’ve got your dream cast....
View ArticleClik here to view.
THE RADIO RANCH RANT: Stop Writing Bad Radio Commercials!!
Blog RANT on Radio Creativity ADVERTISING by Dick Orkin, Radio-Ranch Creative Why are so many Radio Spots so Dull? One reason is they have become a message dump. Are you looking at a script? Or...
View ArticleClik here to view.
Whatever Happened to the DWE Workshop?
Dialogue with Experience: Where is it now? During the past few years, I have spent less and less time travelling here and abroad doing creative writing workshops. There are likely several reasons for...
View ArticleALS Ice Bucket Challenge Accepted!
Ice Bucket Challenge accepted, Try J Advertising! We challenge Double RR Studios & Production, Seth Godin, and Marie Forleo. You have 24 hours to accept or run scared! But regardless, don’t forget...
View ArticleClik here to view.
Save the Repetition for the Poetry, St. Valentine
“Repetition builds rhythm while reinforcing the theme.” Cummingsstudyguides.net Or it takes up valuable air time in which you can otherwise depict imagery of your product in satisfied hands. WITH...
View ArticleWhy Advertising to the Heart is a Must
When advertising to the heart, you are reaching that place that is most compelling, not just surface “wants”. By Radio Ranch Hand I remember the first car I ever wanted. I mean really, really wanted....
View ArticleClik here to view.
243 Million People Still Listen to the Radio
RADIO, YOURE ONE IN 243 MILLION Watching the news recently with my husband, one of the stories was about a venerable American institution — Radio Shack — declaring bankruptcy.It would be hard to find...
View ArticleClik here to view.
Why Every Client Wants a Jingle Radio Ad
It’s the radio writer/producer’s nightmare. You’re just finishing up a pretty darn successful meeting with a new client. A small retailer – but you have big plans. You’ve laid out your strategy for the...
View ArticleClik here to view.
Stan Freberg: Breaking Rules in Advertising
I consider myself very lucky. For a lot of reasons, actually, but not the least of which is I came to comedy, and to advertising, at a time when the only rule seemed to be that there weren’t any...
View ArticleLeave the Advertising to the Pros
The conversation goes something like this: Your client: “Oh, I’m always in my own commercials.” You: “Uh, no.” As radio writers/producers, we must disavow our clients – particularly the small, retail...
View ArticleDirecting Radio Spots: Always Find the Playables
Congrats. You are all set to take your spot into the studio. Your script is a fine-tuned to a tee; everyone from creative to account execs to client is totally on board; you’ve got your dream cast....
View Article
